If you operate a blog, and earn income (including payments for sponsored content and banner adverts etc.) from it, you will need to declare this money for tax purposes.
The correct tax return to file depends on your level of income.
If your net taxable income is less than €5,000 and your gross non-PAYE income is less than €30,000 in any given year, you must file a Form 12. Meanwhile, if your net taxable income is over €5,000 in total or your gross non-PAYE income is over €30,000 then you'll need to register as a sole trader using a TR1 Form. As well as completing a TR1 form you must file a Form 11 each year and state your income earned and pay the due tax.
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